Case Study

FurFur Pet Studio

A custom site for a Manasquan pet photographer, built from her own designs so she can update packages, galleries, reviews and FAQs without touching a layout.
Location
Manasquan, NJ
Launched
October 2026
Our Role
Development and ongoing maintenance
Design
Jennifer

About FurFur Pet Studio

FurFur Pet Studio is a pet photography studio in Manasquan, NJ, run by Jennifer, a pet photographer. She photographs pets on location around Monmouth County and runs free pop-up mini sessions at local events, with shelter sponsorships and commercial product photography on the way.
FurFur Pet Studio homepage on desktop, with the headline Capturing Personality. Creating Connection.
The homepage leads with Jennifer's work and gets visitors to her packages or booking page in one click.

The brief

Jennifer was launching a new business and came to us with the site already designed. She needed it built to match those designs closely and to hold up as real photos and copy went in.

The site also had to work for more than one kind of client. Outdoor portrait sessions were ready to sell on day one, while shelter photography and commercial work were still taking shape. Those services needed a real place on the site now without making the studio look unfinished, and they had to be easy to switch on later.

Since Jennifer runs the business on her own, she also needed to update packages, galleries, reviews and event news herself without calling a developer each time.

What we built

Her design, built to match

A custom theme built from Jennifer's designs that holds up on phones, tablets and desktops.

Content she runs herself

Packages, portfolio galleries, reviews and FAQs are simple forms. She fills in the fields and the site handles the layout.

One click to book

Every booking button goes straight to Pixieset, which handles sessions, deposits, gallery delivery and print orders.

Ready for what's next

Shelter and commercial photography already have a place on the site, marked coming soon until she launches them.
Homepage services section with cards for outdoor sessions, shelter photography and product photography
Services

Room for the whole business

Outdoor portrait sessions were ready to sell at launch. Shelter sponsorships and commercial product photography weren’t, but Jennifer wanted visitors to see where the studio is headed.

Each service has its own card on the homepage, and the two upcoming ones are marked “coming soon.” When she’s ready to launch either one, it’s a content update.

Package pricing page showing the Mini Pet Portrait Session
Day to day

Content she can update herself

Packages, portfolio galleries, client reviews, FAQs and sponsors each have their own simple form in the admin. Jennifer adds a new package or gallery by filling in a few fields, and the site takes care of the layout.

A site-wide announcement bar lets her promote upcoming events, like the free pop-up mini sessions she runs at local pet events.

On a phone

FurFur Pet Studio homepage on a phone
Homepage
The How a Session Works steps on a phone
How a session works
The Mini Pet Portrait Session package on a phone
Package pricing

How it came together

Most of the visual decisions were Jennifer’s. We built from her designs and worked through the details together as real photos and copy replaced the placeholders.

We also built and launched a custom client portal where pet owners could log in, view their session photos and pick favorites. As the business took shape, we moved booking and gallery delivery to Pixieset. It has a long track record with photographers and lets clients order prints right from their gallery, which a custom portal would have taken a lot more work to match. Every booking link on the site now goes straight to her Pixieset booking page.

Where it stands

FurFur Pet Studio launched in October 2026. Outdoor sessions and pop-up minis are live and bookable, and the site is ready for shelter and commercial work whenever Jennifer launches them. We continue to maintain the site.

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