The business needed a web presence that could convert interest from offline channels into real inquiries, especially traffic coming from flyers and a newspaper ad via QR code. The site had to present two distinct offerings, Sustainability Consulting and Home Organization, without overwhelming visitors with too much detail. It also needed to make contact effortless, clarify starting prices, and set the right expectations about how engagements begin, while keeping the overall experience approachable.
We set out to create a contact first experience, one that would let visitors tell Hannah what they need in just a few steps, then schedule a free 15 minute consultation. We aimed to frame each service with plain language, to show clear starting prices for both tracks, and to introduce a lightweight resource that visitors could preview or purchase. We also wanted the visual system to feel gentle and natural, so new clients would feel comfortable reaching out.
We designed the information architecture around a “contact first” homepage with a short, branching form. Visitors choose Sustainability or Organizing and answer a few targeted prompts so Hannah can prepare before the callback. A concise Services overview introduces each track: sustainability sessions tailored to the person’s goals across areas like personal care, cleaning, kitchenware, food choices, lawn care, and waste; and practical, hourly support for decluttering and organizing with clear “starting at” language. The primary call-to-action invites a quick introduction call, followed by scheduling the initial consult for sustainability, up to two hours as needed. A future Resources spot allows for the paid PDF guide, offering value for those not yet ready for a full session. The visual style uses soft, natural colors and simple iconography to signal an inclusive, non-intimidating experience that matches Hannah’s voice.
The site now funnels QR traffic and organic visitors into a simple, guided flow that ends with a booked introduction call. Prospects can self identify their needs, choose Sustainability or Organizing, check relevant interest areas such as pantry or closet organization, eco friendly product guidance, or detoxification, and submit the form without confusion. The clear price anchors reduce back and forth during the first conversation, while the guide preview creates a useful entry point for people who want to start learning before they commit. The overall tone feels calm and supportive, which matches the service and encourages outreach.
By treating the website as a welcoming intake tool, not a dense brochure, Hannah Helps now meets visitors with clarity, empathy, and a direct path to action. The hero level CTA, the brief but specific service summaries with starting prices, the supportive resource module, and the short intake form work together to lower barriers and increase qualified inquiries. The design and content stay true to Hannah’s voice, which builds trust and makes it easier for new clients to take the first step.
