It’s easy to fall into the trap of thinking you don’t need a website if your social media accounts are bringing in business. You might be booking clients through Instagram DMs or selling products via TikTok links, and that’s great—until it isn’t.
There’s a growing misconception, often perpetuated by influencers, that websites are outdated or unnecessary. And for them, that might be true. They’ve built personal brands on platforms like YouTube, Instagram, or X (formerly Twitter), and their audience lives there. But unless you’re an influencer with a massive following, this advice doesn’t apply to your business.
If you’re running a service-based business, selling products, or trying to build long-term credibility—yes, you absolutely need a website.
Social Media Isn’t a Substitute—It’s a Marketing Tool
Social media is a powerful tool for visibility, engagement, and brand personality. But it’s not your storefront—it’s your billboard. Platforms like Instagram, Facebook, and TikTok are meant to drive attention to your website, where you control the experience, the messaging, and the path to conversion.
On your website, you tell the full story. You’re not confined by post limits, constantly changing algorithms, or platform rules. You decide what’s important, how it’s presented, and where the user goes next. That kind of control is invaluable—and social platforms simply can’t offer it.
Why Owning Your Online Presence Matters
Still not convinced? Here are a few reasons your business needs its own website:
1. You Own It.
Social media companies change their policies, priorities, or even disappear altogether (remember Vine? MySpace?). Your website is your digital property. You decide how it looks, what it says, and how it works. No one can take that away from you.
2. You Control the Customer Journey.
Unlike social media, where users can get distracted or pulled away by the next post, your website allows you to guide visitors from the moment they land on your page to the moment they contact you, buy something, or book a service.
3. It Grows With You.
You don’t have to launch a massive, expensive website from the start. Begin with a simple site—even something like Squarespace or Wix—and upgrade to a custom-designed site as your business expands. A good website is scalable, just like your business.
4. Websites Are Easier to Update Than You Think.
One common misconception is that websites are hard to maintain or require constant help from a developer. In reality, modern websites—especially those built on platforms like WordPress—are designed to be user-friendly and easy to update. You can add new services, change images, write blog posts, or update pricing with just a few clicks. And if you work with a good design partner (👋 hi), they’ll make sure your site is built in a way that empowers you, not traps you. Need help? We’re just a message away.
5. Credibility Counts.
Potential customers often look for a website to legitimize a business. If they can’t find one, they may assume you’re not established or serious. A well-designed site builds trust and shows you’re invested in your business.
6. Better SEO = Better Visibility.
Your website is where long-term traffic lives. Unlike social posts, which disappear from feeds in hours, a well-optimized website can attract search traffic for years. People searching for your service on Google won’t find you through an Instagram Reel—they’ll find you through your website.
Final Thoughts
Social media is a great place to build awareness, but your website is where you build trust and close business. It’s your most valuable digital asset—owned, controlled, and shaped by you.
So yes, even if you’re getting leads from social media right now, don’t skip the website. It’s not just a backup plan—it’s your foundation.
Need help building or redesigning your website?
At Rocket Cat, we specialize in helping small businesses create affordable websites that not only look great but convert. Whether you’re starting from scratch or upgrading from a DIY platform, we’re here to help you take full control of your online presence. Let’s talk.
